CASE STUDY
Drainblock Services
From Struggling to £100k: How Base Logic AI Helped Me Save My Business
I’m Roman, the owner of Drainblock Services, where we handle drain unblocking and maintenance for homes and businesses.
About 18 months ago, things were looking pretty sketchy for me, and I was seriously considering shutting my business down. My ad spend was crippling me, but still no one knew about my business, and I was really struggling. I knew something had to change, but I didn’t know where to start.
How Base Logic AI Turned Things Around
That’s when I decided to work with Base Logic AI. From the very first conversation, I could tell this wasn’t just another software company or web developer. They actually took the time to understand my business and what I needed.
We went through what was working, what wasn’t, and where I was wasting time or missing out on opportunities. They advised me on every part of my business, and made me see where I was wasting money on things that weren’t helping me at all. They helped me see the bigger picture in a way that was clear and easy to follow. No one had ever really done that before.
A 5-year business plan was created for me and with me, and I really began to feel supported.
Stage 1: A Stable Digital Base
The first thing Base Logic AI did was re-build my website. My old site was pretty much invisible online. The new one wasn’t just a fresh look, it was fully optimized behind the scenes with the technical bits I didn’t know existed! My old web developer never mentioned any of the important stuff that was actually holding me back.
Next, they got my Google Business Profile into shape. They didn’t just claim it for me, they optimized it and kept it active with regular posts. This helped me build trust with Google, which made me show up higher in the local search results.
These simple changes made a huge difference. I went from being buried on page 5 of Google to appearing on page 1. I’ve massively reduced my ad spend, and there are times I’m not spending anything at all. Thanks to the SEO-rich content and blogs, I even started showing up in the AI Overviews.
As more work started coming in and things really started to take off for me, I was able to buy more equipment instead of hiring it, and to offer more services.
Stage 2: Expansion
Base Logic AI built me 60 highly localized service pages for every area in Cornwall. They sorted me out with a new phone system with 5 new local phone numbers, new booking system and a new job intelligence system for my marketing campaigns that are based on regional issues and high-season jobs.
Pretty quickly DrainBlock Services was onto the 1st page of Google searches for my services in Cornwall. I’ve recently had to take on more engineers as more work started coming in from Cornwall.
Going forwards
Over the next 3 years or so, we’re going to be concentrating on business support systems for taking on more staff and buying more equipment, with the ultimate goal of franchising Drainblock Services.
And I have every confidence that by continuing to work with Base Logic AI,we’ll get there!
Back In Control
My Base Logic AI CRM is the backbone of my business. It keeps everything organized, from tracking jobs and staying in touch with my customers to handling leads, payments, and appointments. I can easily see where my leads are coming from, whether it’s my website or social media. This helps me figure out where to put my ad budget.
It also makes it really simple to manage my website, keep track of conversations, and pull reports, all in one place. As my business grows, it’s been a lifesaver for staying on top of things.
Taking payments is way easier now, too. I can process them right on my phone right after a job is done. No more chasing down payments, which has made a big difference in how I manage my cash flow. Plus, the AI chatbot handles customer inquiries 24/7. It even books appointments for me, so I don’t have to spend my time answering calls and messages.
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What If I Hadn’t Worked with Base Logic AI?
To be honest, I don’t think Drainblock Services would still be going. I was so caught up in survival mode that I didn’t have time to actually grow my business. Now, I feel like I’m in control.
With the right tools and support, I’m on track to hit £100k this year. That’s something I never thought was possible when I was really struggling.